{"id":1098933,"date":"2025-11-04T15:10:28","date_gmt":"2025-11-04T13:10:28","guid":{"rendered":"https:\/\/ictv.ua\/?p=1098933"},"modified":"2025-11-04T15:10:28","modified_gmt":"2025-11-04T13:10:28","slug":"pr-mrthn-u-dzerkali-realnosti-pidsumky-podiyi-shho-vyznachyla-novi-standarty-chesnosti-ta-doviry-v-komunikatsiyah","status":"publish","type":"post","link":"https:\/\/ictv.ua\/ua\/partners\/pr-mrthn-u-dzerkali-realnosti-pidsumky-podiyi-shho-vyznachyla-novi-standarty-chesnosti-ta-doviry-v-komunikatsiyah\/","title":{"rendered":"PR MRTHN \u00ab\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456\u00bb: \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0438 \u043f\u043e\u0434\u0456\u0457, \u0449\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u043b\u0430 \u043d\u043e\u0432\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0447\u0435\u0441\u043d\u043e\u0441\u0442\u0456 \u0442\u0430 \u0434\u043e\u0432\u0456\u0440\u0438 \u0432 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445"},"content":{"rendered":"<p>\u0426\u044c\u043e\u0433\u043e\u0440\u0456\u0447\u043d\u0438\u0439\u00a0<strong>PR MRTHN &#8220;\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221; \u0432\u0456\u0434 MMR.ua<\/strong>\u00a0\u0443 \u041a\u0438\u0454\u0432\u0456 \u0441\u0442\u0430\u0432 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u043e\u043c \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0434\u0456\u0457 \u0434\u043b\u044f \u043f\u043e\u043d\u0430\u0434 40 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 \u0437 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0442\u0430 \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 500 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u2014 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432, \u044f\u043a\u0456 \u0449\u043e\u0434\u043d\u044f \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0433\u043e\u043b\u043e\u0441\u0438 \u0431\u0440\u0435\u043d\u0434\u0456\u0432. \u0421\u043f\u0456\u043a\u0435\u0440\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043f\u0440\u043e \u043f\u0435\u0440\u0435\u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u0447\u0430\u0441\u0438, \u0434\u0435 \u043d\u0435\u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0456\u0441\u0442\u044c \u0441\u0442\u0430\u043b\u0430 \u043d\u043e\u0440\u043c\u043e\u044e, \u0430 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0456\u0457 \u0432\u0430\u0436\u0438\u0442\u044c \u043d\u0435 \u043c\u0435\u043d\u0448\u0435 \u0437\u0430 \u043c\u0435\u0441\u0435\u0434\u0436. \u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0442\u0430\u043b\u0438 \u043c\u043e\u0432\u043e\u044e \u0441\u0435\u043d\u0441\u0456\u0432 \u0456 \u0434\u043e\u0432\u0456\u0440\u0438, \u0449\u043e \u043d\u0430\u0440\u043e\u0434\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u0437 \u0447\u0435\u0441\u043d\u043e\u0441\u0442\u0456 \u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u0443 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u043e \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0430. \u0421\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u0439 \u0442\u043e\u043d \u0456 \u0434\u0438\u043d\u0430\u043c\u0456\u043a\u0443 \u043f\u043e\u0434\u0456\u0457 \u0432\u0435\u0434\u0443\u0447\u0456 \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0443 &#8220;\u041c\u0438 \u2014 \u0423\u043a\u0440\u0430\u0457\u043d\u0430&#8221; \u041e\u043b\u0435\u043d\u0430 \u0426\u0438\u043d\u0442\u0438\u043b\u0430 \u0442\u0430 \u041c\u0438\u043a\u0438\u0442\u0430 \u041c\u0456\u0445\u0430\u043b\u044c\u043e\u0432.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180837-1626.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180837-1626.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180837-1626.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180837-1626.jpg&amp;w=1000&amp;we\" alt=\"\u041c\u0438\u043a\u0438\u0442\u0430 \u041c\u0456\u0445\u0430\u043b\u044c\u043e\u0432\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180837-1626.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041c\u0438\u043a\u0438\u0442\u0430 \u041c\u0456\u0445\u0430\u043b\u044c\u043e\u0432<\/figcaption><\/figure>\n<p><strong>\u0421\u0430\u0448\u0430 \u0422\u0440\u0430\u0447\u0443\u043a<\/strong>\u00a0\u0456\u00a0<strong>\u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0411\u043e\u043a\u0456\u0439<\/strong>\u00a0(Publicis Ukraine) \u0432\u0456\u0434\u043a\u0440\u0438\u043b\u0438 \u043c\u0430\u0440\u0430\u0444\u043e\u043d \u043a\u0435\u0439\u0441\u043e\u043c \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430 MMR.<\/p>\n<p><strong>\u0412\u0456\u043a\u0442\u043e\u0440 \u0406\u0432\u0430\u043d\u0447\u0435\u043d\u043a\u043e<\/strong> (Megapolis+) \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0432\u0430\u0432, \u044f\u043a \u0430\u043c\u0431\u02bc\u0454\u043d\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438 \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u0443 \u0443 \u043c\u0456\u0441\u044c\u043a\u043e\u043c\u0443 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0456.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180828-5887.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180828-5887.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180828-5887.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180828-5887.jpg&amp;w=1000&amp;we\" alt=\"\u0412\u0456\u043a\u0442\u043e\u0440 \u0406\u0432\u0430\u043d\u0447\u0435\u043d\u043a\u043e\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180828-5887.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u0412\u0456\u043a\u0442\u043e\u0440 \u0406\u0432\u0430\u043d\u0447\u0435\u043d\u043a\u043e<\/figcaption><\/figure>\n<p>\u041f\u0440\u043e \u0442\u0435, \u044f\u043a \u0444\u043e\u0440\u043c\u0443\u0454\u0442\u044c\u0441\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044f \u0443 FMCG, \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u043b\u0430\u00a0<strong>\u0410\u043b\u0456\u043d\u0430 \u0421\u043c\u0438\u0448\u043b\u044f\u043a-\u0411\u043e\u0440\u043e\u0434\u0430<\/strong> (Kormotech), \u0457\u0457 \u0433\u043e\u043b\u043e\u0432\u043d\u0430 \u0442\u0435\u0437\u0430 \u2014 \u0431\u0440\u0435\u043d\u0434 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u0431\u0440\u0435\u043d\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043c\u0430\u044e\u0442\u044c \u043d\u0435 \u0437\u043c\u0430\u0433\u0430\u0442\u0438\u0441\u044f, \u0430 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u043d\u0430 \u043e\u0434\u043d\u0435 \u0456\u043c\u2019\u044f.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180935-6861.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180935-6861.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180935-6861.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180935-6861.jpg&amp;w=1000&amp;we\" alt=\"\u0410\u043b\u0456\u043d\u0430 \u0421\u043c\u0438\u0448\u043b\u044f\u043a-\u0411\u043e\u0440\u043e\u0434\u0430, Kormotech\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180935-6861.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u0410\u043b\u0456\u043d\u0430 \u0421\u043c\u0438\u0448\u043b\u044f\u043a-\u0411\u043e\u0440\u043e\u0434\u0430, Kormotech<\/figcaption><\/figure>\n<p>\u0411\u0443\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0456\u0436 \u0431\u0430\u043d\u043a \u2014 \u0441\u0430\u043c\u0435 \u0442\u0430\u043a\u0443 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u044e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043d\u0430 \u0456\u0432\u0435\u043d\u0442\u0456\u00a0<strong>\u041a\u0441\u0435\u043d\u0456\u044f \u0421\u0456\u043a\u043e\u0440\u0441\u044c\u043a\u0430\u00a0<\/strong>(\u041f\u0423\u041c\u0411): &#8220;\u041c\u0438 \u0436\u0438\u0432\u0435\u043c\u043e \u0443 \u0447\u0430\u0441, \u043a\u043e\u043b\u0438 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u0435 \u2014 \u0446\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0449\u0435 \u043d\u0435 \u0441\u043f\u0440\u043e\u0431\u0443\u0432\u0430\u043d\u0435. \u0423 \u0441\u0432\u0456\u0442\u0456, \u0434\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f, \u2014 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u044e\u0439\u0442\u0435 \u0432\u043b\u0430\u0441\u043d\u0456&#8221;.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180927-2731.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180927-2731.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180927-2731.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180927-2731.jpg&amp;w=1000&amp;we\" alt=\"\u041a\u0441\u0435\u043d\u0456\u044f \u0421\u0456\u043a\u043e\u0440\u0441\u044c\u043a\u0430, \u041f\u0423\u041c\u0411\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180927-2731.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041a\u0441\u0435\u043d\u0456\u044f \u0421\u0456\u043a\u043e\u0440\u0441\u044c\u043a\u0430, \u041f\u0423\u041c\u0411<\/figcaption><\/figure>\n<p>\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f\u00a0<strong>&#8220;\u0410\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 3.0&#8221;<\/strong>, \u044f\u043a\u0443 \u043c\u043e\u0434\u0435\u0440\u043e\u0432\u0430\u043b\u0430\u00a0<strong>\u041e\u043b\u0435\u043d\u0430 \u0426\u0438\u043d\u0442\u0438\u043b\u0430<\/strong>\u00a0(&#8220;\u041c\u0438 \u2014 \u0423\u043a\u0440\u0430\u0457\u043d\u0430&#8221;), \u0437\u0456\u0431\u0440\u0430\u043b\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0443:\u00a0<strong>\u041e\u043b\u0435\u043d\u0443 \u041e\u0441\u0438\u043f\u0447\u0443\u043a<\/strong>\u00a0(SOCAR Energy Ukraine),\u00a0<strong>\u042f\u043d\u0443 \u041b\u044f\u0445\u043e\u0432\u0438\u0447<\/strong>\u00a0(1+1 media),\u00a0<strong>\u041e\u043b\u0435\u043d\u0443 \u041f\u043b\u0430\u0445\u043e\u0432\u0443<\/strong>,\u00a0<strong>\u0410\u0440\u0442\u0443\u0440\u0430 \u041c\u0430\u043b\u0456\u043d\u043e\u0432\u0441\u044c\u043a\u043e\u0433\u043e\u00a0<\/strong>(Firma),\u00a0<strong>\u0410\u043d\u043d\u0443 \u0417\u0430\u0445\u0430\u0440\u0430\u0448<\/strong>\u00a0(\u0424\u041a &#8220;\u0414\u0430\u0440\u043d\u0438\u0446\u044f&#8221;) \u0442\u0430\u00a0<strong>\u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0456\u044e \u0417\u0440\u0430\u0436\u0435\u0432\u0441\u044c\u043a\u0443<\/strong>\u00a0(\u041c\u0425\u041f). \u0407\u0445 \u043e\u0431\u2019\u0454\u0434\u043d\u0430\u043b\u0430 \u0434\u0443\u043c\u043a\u0430: \u043a\u0440\u0438\u0437\u0430 \u2014 \u0446\u0435 \u043d\u0435 \u043f\u043e\u043a\u0430\u0440\u0430\u043d\u043d\u044f, \u0430 \u0456\u0441\u043f\u0438\u0442 \u043d\u0430 \u043b\u044e\u0434\u044f\u043d\u0456\u0441\u0442\u044c, \u0434\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c\u0438 \u0454 \u043f\u0440\u0430\u0432\u0434\u0438\u0432\u0456\u0441\u0442\u044c \u0442\u0430 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c.<\/p>\n<p>\u042f\u043a \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0438 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u043e\u0454\u043a\u0442, \u044f\u043a\u0438\u0439 \u0440\u0435\u0437\u043e\u043d\u0443\u0454 \u0437 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0430\u043c\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u043e\u043a \u0440\u043e\u0437\u043a\u0430\u0437\u0430\u043b\u0430\u00a0<strong>\u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u0413\u043d\u0430\u0442\u0438\u043a<\/strong>\u00a0(<strong>EVA)\u00a0<\/strong>\u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u043a\u0435\u0439\u0441\u0443 &#8220;\u041c\u0456\u0441\u0456\u044f \u0416\u0438\u0442\u0442\u044f&#8221;. \u0410\u00a0<strong>\u042e\u043b\u0456\u044f \u0421\u043e\u043b\u043e\u0432\u0435\u0439<\/strong>\u00a0(Ukraine WOW, Gres Todorchuk) \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0432\u0430\u043b\u0430 \u0441\u0438\u043b\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432 \u043c\u0456\u0436 \u0431\u0456\u0437\u043d\u0435\u0441\u043e\u043c, \u0434\u0435\u0440\u0436\u0430\u0432\u043e\u044e \u0456 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043e\u044e \u2014 \u043a\u043e\u043b\u0438 \u0432\u0441\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438 \u0432\u0438\u0433\u0440\u0430\u044e\u0442\u044c, \u0431\u043e \u043e\u0431\u2019\u0454\u0434\u043d\u0430\u043d\u0456 \u0441\u043f\u0456\u043b\u044c\u043d\u0438\u043c \u0441\u0435\u043d\u0441\u043e\u043c.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180946-1784.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180946-1784.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180946-1784.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180946-1784.jpg&amp;w=1000&amp;we\" alt=\"\u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u0413\u043d\u0430\u0442\u0438\u043a, EVA\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180946-1784.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u0413\u043d\u0430\u0442\u0438\u043a, EVA<\/figcaption><\/figure>\n<p>\u0423 \u0432\u0438\u0441\u0442\u0443\u043f\u0456 \u043f\u0440\u043e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457\u00a0<strong>\u0404\u0432\u0433\u0435\u043d \u0404\u043b\u0435\u043d\u0441\u044c\u043a\u0438\u0439<\/strong>\u00a0\u0442\u0430\u00a0<strong>\u041f\u0430\u0432\u043b\u043e \u041c\u0456\u0448\u0443\u0441\u0442\u0456\u043d<\/strong>\u00a0\u0456\u0437\u00a0<strong>\u0414\u0422\u0415\u041a<\/strong>\u00a0\u043f\u043e\u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430\u043c\u0438 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f lovemark \u0443 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445, \u0442\u043e\u0434\u0456 \u044f\u043a\u00a0<strong>\u0404\u0432\u0433\u0435\u043d\u0456\u0439 \u0410\u0441\u0442\u0430\u0448\u043e\u0432<\/strong>\u00a0(Guys Who Shoot) \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0432, \u044f\u043a \u0432\u0456\u0434\u0435\u043e \u043c\u043e\u0436\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0439 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442.<\/p>\n<p>\u041f\u0430\u043d\u0435\u043b\u044c\u00a0<strong>&#8220;\u041c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0456 \u0442\u0435\u043f\u0435\u0440\u0456\u0448\u043d\u0454 PR-\u0440\u0438\u043d\u043a\u0443&#8221;<\/strong>, \u044f\u043a\u0443 \u043c\u043e\u0434\u0435\u0440\u0443\u0432\u0430\u043b\u0430\u00a0<strong>\u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u041f\u043e\u0433\u043e\u0440\u0456\u043b\u0430<\/strong>\u00a0(<strong>U Agency<\/strong>), \u0437\u0456\u0431\u0440\u0430\u043b\u0430 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 \u0437 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0433\u043e\u043b\u043e\u0441\u0443 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u2014\u00a0<strong>\u041e\u043b\u044c\u0433\u0443 \u0414\u0456\u0432\u0443\u0449\u0430\u043a<\/strong>\u00a0(Foundation Coffee Roasters),\u00a0<strong>\u041e\u043b\u0435\u0433\u0430 \u0414\u0430\u0432\u0438\u0434\u0435\u043d\u043a\u0430<\/strong>\u00a0(\u0413\u0440\u0443\u043f\u0430 \u041c\u0435\u0442\u0456\u043d\u0432\u0435\u0441\u0442),\u00a0<strong>\u041a\u0440\u0438\u0441\u0442\u0438\u043d\u0443 \u0406\u0432\u0447\u0435\u043d\u043a\u043e<\/strong>\u00a0(NOVUS) \u0442\u0430\u00a0<strong>\u0421\u0432\u0456\u0442\u043b\u0430\u043d\u0443 \u041a\u043e\u043d\u0430\u0440<\/strong>\u00a0(\u041f\u0440\u0438\u0432\u0430\u0442\u0411\u0430\u043d\u043a). \u0423 \u043f\u0430\u043d\u0435\u043b\u044c\u043d\u0456\u0439 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457 \u0434\u0456\u0439\u0448\u043b\u0438 \u0437\u0433\u043e\u0434\u0438, \u0449\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 PR \u043f\u043e\u0434\u043e\u0440\u043e\u0441\u043b\u0456\u0448\u0430\u0432 \u2014 \u0432\u0456\u043d \u043c\u0438\u0441\u043b\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e, \u0434\u0456\u0454 \u0433\u043d\u0443\u0447\u043a\u043e \u0456 \u043d\u0435 \u0431\u043e\u0457\u0442\u044c\u0441\u044f \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0440\u044f\u043c\u043e.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180905-4992.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180905-4992.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180905-4992.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180905-4992.jpg&amp;w=1000&amp;we\" alt=\"\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f. \u041c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0456 \u0442\u0435\u043f\u0435\u0440\u0456\u0448\u043d\u0454 PR-\u0440\u0438\u043d\u043a\u0443_ \u0444\u0430\u043a\u0430\u043f\u0438 \u0442\u0430 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f, \u0431\u0430\u0436\u0430\u043d\u0435 \u0442\u0430 \u043d\u0435\u0434\u043e\u0441\u044f\u0436\u043d\u0435\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180905-4992.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f. \u041c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0456 \u0442\u0435\u043f\u0435\u0440\u0456\u0448\u043d\u0454 PR-\u0440\u0438\u043d\u043a\u0443_ \u0444\u0430\u043a\u0430\u043f\u0438 \u0442\u0430 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f, \u0431\u0430\u0436\u0430\u043d\u0435 \u0442\u0430 \u043d\u0435\u0434\u043e\u0441\u044f\u0436\u043d\u0435<\/figcaption><\/figure>\n<p>B2B \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u043b\u044e\u0434\u044f\u043d\u0438\u043c, \u0430 \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0435\u0436 \u0454 \u0433\u043e\u043b\u043e\u0441, \u0437\u0430\u043f\u0435\u0432\u043d\u0438\u0432 \u0443 \u0441\u0432\u043e\u0454\u043c\u0443 \u0432\u0438\u0441\u0442\u0443\u043f\u0456\u00a0<strong>\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0421\u043e\u0431\u043e\u043b\u0435\u0432<\/strong>\u00a0\u0456\u0437 &#8220;\u041a\u043e\u0432\u0430\u043b\u044c\u0441\u044c\u043a\u043e\u0457&#8221;.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180823-5624.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180823-5624.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180823-5624.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180823-5624.jpg&amp;w=1000&amp;we\" alt=\"\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0421\u043e\u0431\u043e\u043b\u0435\u0432\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180823-5624.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0421\u043e\u0431\u043e\u043b\u0435\u0432<\/figcaption><\/figure>\n<p><strong>\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0413\u0430\u0439\u0434\u0430\u0448<\/strong>\u00a0(&#8220;<strong>\u0410\u0440\u0441\u0435\u043b\u043e\u0440\u041c\u0456\u0442\u0442\u0430\u043b \u041a\u0440\u0438\u0432\u0438\u0439 \u0420\u0456\u0433&#8221;<\/strong>) \u043f\u043e\u0434\u0456\u043b\u0438\u0432\u0441\u044f \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0437 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 \u0440\u043e\u0434\u0438\u043d \u0437\u0430\u0433\u0438\u0431\u043b\u0438\u0445 \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0456\u0432 \u0443 \u043c\u0435\u0436\u0430\u0445 \u0447\u0430\u0441\u0442\u0438\u043d\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0435\u0442\u0438\u043a\u0438.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180815-3494.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180815-3494.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180815-3494.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180815-3494.jpg&amp;w=1000&amp;we\" alt=\"\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0413\u0430\u0439\u0434\u0430\u0448\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180815-3494.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0413\u0430\u0439\u0434\u0430\u0448<\/figcaption><\/figure>\n<p>\u042f\u043a\u0449\u043e \u0433\u043d\u0430\u0442\u0438\u0441\u044f \u0437\u0430 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f\u043c, \u043c\u043e\u0436\u043d\u0430 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u0441\u0435\u043d\u0441 \u0439 \u0456\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u0456\u0441\u0442\u044c, \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u0438\u0432\u00a0<strong>\u0414\u043c\u0438\u0442\u0440\u043e \u0421\u0430\u043c\u043e\u043b\u044e\u043a<\/strong>\u00a0(&#8220;\u041c\u0438 \u2014 \u0423\u043a\u0440\u0430\u0457\u043d\u0430&#8221;) \u0443 \u0441\u0432\u043e\u0454\u043c\u0443 \u0432\u0438\u0441\u0442\u0443\u043f\u0456 &#8220;\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438, \u0449\u043e \u0432\u0431\u0438\u0432\u0430\u044e\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0438&#8221;.<\/p>\n<p>\u041f\u0430\u043d\u0435\u043b\u044c\u00a0<strong>&#8220;\u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c 2025&#8221;<\/strong>, \u044f\u043a\u0443 \u043e\u0447\u043e\u043b\u0438\u0432\u00a0<strong>\u0421\u0435\u0440\u0433\u0456\u0439 \u041a\u043e\u0441\u0442\u044f<\/strong>\u00a0(<strong>Bolt<\/strong>), \u043e\u0431\u2019\u0454\u0434\u043d\u0430\u043b\u0430\u00a0<strong>\u042f\u043d\u0443 \u0413\u043e\u043d\u0447\u0430\u0440\u0435\u043d\u043a\u043e<\/strong>\u00a0(Starlight Media),\u00a0<strong>\u0413\u043b\u0456\u0431\u0430 \u0421\u0442\u0440\u0438\u0436\u043a\u0430\u00a0<\/strong>(Starlight Media),\u00a0<strong>\u0422\u0435\u0442\u044f\u043d\u0443 \u041a\u0443\u0445\u043e\u0446\u044c\u043a\u0443\u00a0<\/strong>(\u0413\u041e &#8220;\u0421\u0435\u0440\u0446\u0435 \u0410\u0437\u043e\u0432\u0441\u0442\u0430\u043b\u0456&#8221;),\u00a0<strong>\u041b\u0456\u044e \u041c\u0435\u0442\u0440\u0435\u0432\u0435\u043b\u0456\u00a0<\/strong>(Alviva Group),\u00a0<strong>\u0406\u0440\u0438\u043d\u0443 \u0428\u0438\u043d\u043a\u0430\u0440\u0435\u043d\u043a\u043e\u00a0<\/strong>(\u0422\u041e\u0412 &#8220;\u0415\u043f\u0456\u0446\u0435\u043d\u0442\u0440 \u041a&#8221;) \u0442\u0430\u00a0<strong>\u041c\u0430\u043a\u0441\u0438\u043c\u0430 \u041d\u0435\u0437\u0432\u0456\u0454\u0446\u044c\u043a\u043e\u0433\u043e\u00a0<\/strong>(&#8220;\u0410\u0432\u0440\u043e\u0440\u0430&#8221;). \u0413\u043e\u043b\u043e\u0432\u043d\u0438\u0439 \u043c\u0435\u0441\u0435\u0434\u0436 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u0457 \u0432 \u0442\u043e\u043c\u0443, \u0449\u043e CSR \u2014 \u0446\u0435 \u0432\u0436\u0435 \u043d\u0435 \u043f\u0456\u0430\u0440-\u0445\u0456\u0434, \u0430 \u0441\u043f\u043e\u0441\u0456\u0431 \u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180856-9946.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180856-9946.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180856-9946.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180856-9946.jpg&amp;w=1000&amp;we\" alt=\"\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f. \u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c 2025: \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f, \u0434\u0456\u0457, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180856-9946.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f. \u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c 2025: \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f, \u0434\u0456\u0457, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438<\/figcaption><\/figure>\n<p><strong>\u0410\u043d\u0434\u0440\u0456\u0439 \u0417\u0434\u0435\u0441\u0435\u043d\u043a\u043e<\/strong>\u00a0(\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u044f &#8220;\u0411\u0456\u043e\u0441\u0444\u0435\u0440\u0430&#8221;) \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0432, \u044f\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0442\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0432\u0430\u043b\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u043f\u0456\u0441\u043b\u044f \u0440\u0430\u043a\u0435\u0442\u043d\u043e\u0433\u043e \u0443\u0434\u0430\u0440\u0443.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180912-9198.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180912-9198.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180912-9198.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180912-9198.jpg&amp;w=1000&amp;we\" alt=\"\u0410\u043d\u0434\u0440\u0456\u0439 \u0417\u0434\u0435\u0441\u0435\u043d\u043a\u043e, \u0411\u0456\u043e\u0441\u0444\u0435\u0440\u0430\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180912-9198.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u0410\u043d\u0434\u0440\u0456\u0439 \u0417\u0434\u0435\u0441\u0435\u043d\u043a\u043e, \u0411\u0456\u043e\u0441\u0444\u0435\u0440\u0430<\/figcaption><\/figure>\n<p>\u042f\u043a \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0442\u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443 \u0440\u043e\u0431\u0438\u0442\u044c PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0435\u0444\u0435\u043a\u0442\u043d\u0438\u043c\u0438, \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0456 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u0454 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u043d\u0430 \u043d\u0435\u0437\u0430\u0431\u0443\u0442\u043d\u0456\u0439 \u0434\u043e\u0441\u0432\u0456\u0434, \u043f\u043e\u0434\u0456\u043b\u0438\u043b\u0430\u0441\u044f\u00a0<strong>\u0406\u0440\u0438\u043d\u0430 \u041c\u0435\u0442\u043d\u044c\u043e\u0432\u0430 (Vandog Agency).<\/strong><\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180842-2287.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180842-2287.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180842-2287.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180842-2287.jpg&amp;w=1000&amp;we\" alt=\"\u0406\u0440\u0438\u043d\u0430 \u041c\u0435\u0442\u043d\u044c\u043e\u0432\u0430, VANDOG\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180842-2287.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u0406\u0440\u0438\u043d\u0430 \u041c\u0435\u0442\u043d\u044c\u043e\u0432\u0430, VANDOG<\/figcaption><\/figure>\n<p>\u041d\u0430 \u0444\u0456\u043d\u0430\u043b\u044c\u043d\u0456\u0439 \u043f\u0430\u043d\u0435\u043b\u0456\u00a0<strong>&#8220;AI \u0443 PR&#8221;<\/strong>\u00a0<strong>\u0422\u0435\u0442\u044f\u043d\u0430 \u0428\u0435\u0440\u043c\u0430\u043d<\/strong>\u00a0(Academy DTEK),\u00a0<strong>\u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0414\u043e\u0440\u043e\u0448\u0435\u0432\u0441\u044c\u043a\u0430<\/strong>\u00a0(BECOME),\u00a0<strong>\u041e\u0440\u0438\u0441\u044f \u0425\u0456\u043c\u02bc\u044f\u043a<\/strong>\u00a0(\u0432\u0456\u0439\u0441\u044c\u043a\u043e\u0432\u0438\u0439 \u0445\u043e\u043b\u0434\u0438\u043d\u0433) \u0442\u0430\u00a0<strong>\u041e\u043b\u0435\u043d\u0430 \u0414\u0430\u043b\u044c\u0441\u044c\u043a\u0430-\u041b\u0430\u0442\u043e\u0448\u0435\u0432\u0456\u0447<\/strong>\u00a0(WhitePress Ukraine) \u0448\u0443\u043a\u0430\u043b\u0438 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0456\u0436 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0454\u044e \u0442\u0430 \u043b\u044e\u0434\u044f\u043d\u0456\u0441\u0442\u044e \u0439 \u0443\u043f\u0435\u0432\u043d\u0438\u043b\u0438\u0441\u044f, \u0449\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u0430\u0440\u0442\u043e \u043f\u0440\u0438\u0440\u0443\u0447\u0430\u0442\u0438.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180909-8399.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180909-8399.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180909-8399.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180909-8399.jpg&amp;w=1000&amp;we\" alt=\"\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f. AI \u0443 PR_ \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0447\u0438 \u0432\u0442\u0440\u0430\u0442\u0430 \u043b\u044e\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0432\u0438\u043c\u0456\u0440\u0443\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180909-8399.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041f\u0430\u043d\u0435\u043b\u044c\u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f. AI \u0443 PR: \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0447\u0438 \u0432\u0442\u0440\u0430\u0442\u0430 \u043b\u044e\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0432\u0438\u043c\u0456\u0440\u0443<\/figcaption><\/figure>\n<p><strong>\u042f\u043a \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u043f\u0456\u0434 \u043c\u0456\u043a\u0440\u043e\u0441\u043a\u043e\u043f\u043e\u043c \u2014 \u0414\u0430\u0440\u02bc\u044f \u041d\u0430\u0433\u0430\u0454\u0432\u0430<\/strong>\u00a0(<strong>Gradus<\/strong>) \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0441\u0432\u0456\u0436\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u0442\u0435, \u044f\u043a \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u043e\u0432\u0438\u043d\u0438 \u0442\u0430 \u044f\u043a \u0437\u043c\u0456\u043d\u0438\u043b\u0438\u0441\u044f \u0430\u043a\u0446\u0435\u043d\u0442\u0438.<\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043a\u0456\u043d\u0446\u0456 \u0437\u0430\u0445\u043e\u0434\u0443 \u0432\u0456\u0434\u0431\u0443\u043b\u043e\u0441\u044c\u00a0<strong>\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0435\u0440\u0435\u043c\u043e\u0436\u0446\u0456\u0432 \u041a\u043e\u043d\u043a\u0443\u0440\u0441\u0443 PR-\u043a\u0435\u0439\u0441\u0456\u0432.\u00a0<\/strong>\u0426\u0435\u0439 \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0454\u043a\u0442 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0432\u0430\u0432, \u044f\u043a \u0431\u0440\u0435\u043d\u0434\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432 \u0442\u0430 \u043d\u0435\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456, \u0437\u043c\u0456\u0446\u043d\u044e\u044e\u0442\u044c \u0434\u043e\u0432\u0456\u0440\u0443, \u0432\u0435\u0434\u0443\u0442\u044c \u0434\u0456\u0430\u043b\u043e\u0433 \u0456\u0437 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e\u043c \u0456 \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u043e\u0432\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0441\u0442\u0456 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180917-5706.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180917-5706.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180917-5706.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180917-5706.jpg&amp;w=1000&amp;we\" alt=\"\u041d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f: \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 PR-\u043a\u0435\u0439\u0441\u0438\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180917-5706.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f: \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 PR-\u043a\u0435\u0439\u0441\u0438<\/figcaption><\/figure>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180743-5709.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180743-5709.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180743-5709.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180743-5709.jpg&amp;w=1000&amp;we\" alt=\"\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0430\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180743-5709.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><\/figure>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180950-4683.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180950-4683.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180950-4683.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180950-4683.jpg&amp;w=1000&amp;we\" alt=\"\u041a\u0441\u0435\u043d\u0456\u044f \u0421\u0456\u043a\u043e\u0440\u0441\u044c\u043a\u0430, \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u041f\u0423\u0411\u041c\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180950-4683.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><figcaption>\u041a\u0441\u0435\u043d\u0456\u044f \u0421\u0456\u043a\u043e\u0440\u0441\u044c\u043a\u0430, \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u041f\u0423\u0411\u041c<\/figcaption><\/figure>\n<p><strong>PR MRTHN &#8220;\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221;<\/strong>\u00a0\u043f\u043e\u043a\u0430\u0437\u0430\u0432, \u0449\u043e \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u2014 \u0446\u0435 \u0435\u0442\u0438\u043a\u0430 \u0434\u0456\u0457, \u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0447\u0443\u0442\u0438 \u0456 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438, \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0441\u0435\u043d\u0441\u0438 \u0442\u0430\u043c, \u0434\u0435 \u0441\u0432\u0456\u0442 \u043a\u043e\u043b\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043c\u0456\u0436 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0454\u044e \u0442\u0430 \u043f\u0440\u0430\u0432\u0434\u043e\u044e. \u0406 \u0433\u043e\u043b\u043e\u0432\u043d\u0435 \u2014 \u0446\u0435 \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043d\u043d\u044f: \u043a\u043e\u0436\u0435\u043d \u0431\u0440\u0435\u043d\u0434, \u043a\u043e\u0436\u043d\u0430 \u043b\u044e\u0434\u0438\u043d\u0430 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u043e\u043c \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456. \u0412\u0430\u0440\u0442\u043e \u043b\u0438\u0448\u0435 \u043d\u0435 \u0431\u043e\u044f\u0442\u0438\u0441\u044f \u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u0443 \u043d\u044c\u043e\u0433\u043e \u0447\u0435\u0441\u043d\u043e.<\/p>\n<p>\u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440\u0438, \u0431\u0456\u0437\u043d\u0435\u0441\/\u043c\u0435\u0434\u0456\u0430 \u0431\u044e\u0440\u043e\u00a0<a href=\"https:\/\/ekonomika.ua\/\" rel=\"nofollow noopener\">Ekonomika+<\/a>\u00a0\u0442\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430\u00a0<a href=\"http:\/\/mmr.ua\/\" rel=\"nofollow noopener\">mmr.ua<\/a>, \u0432\u0434\u044f\u0447\u043d\u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c:<\/p>\n<p><strong>\u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 \u2014 \u041f\u0423\u041c\u0411.<\/strong><\/p>\n<p><strong>\u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043c\u0435\u0434\u0456\u0430\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 \u2014<\/strong>\u00a0&#8220;\u041c\u0438 \u2014 \u0423\u043a\u0440\u0430\u0457\u043d\u0430+&#8221;.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180735-5086.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180735-5086.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180735-5086.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180735-5086.jpg&amp;w=1000&amp;we\" alt=\"PR MRTHN &quot;\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456&quot;: \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0438 \u043f\u043e\u0434\u0456\u0457, \u0449\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u043b\u0430 \u043d\u043e\u0432\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0447\u0435\u0441\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180735-5086.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><\/figure>\n<p>\u0422\u0430\u043a\u043e\u0436 \u0434\u044f\u043a\u0443\u0454\u043c\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 Saatchi &amp; Saatchi,\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 &#8220;AB InBev Efes \u0423\u043a\u0440\u0430\u0457\u043d\u0430&#8221;, \u0431\u0435\u0437\u043f\u0435\u043a\u043e\u0432\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 SHERIFF., \u043a\u0430\u0432\u043e\u0432\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 Foundation Coffee Roasters, \u0432\u043e\u0434\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 \u041c\u043e\u0440\u0448\u0438\u043d\u0441\u044c\u043a\u0430, \u0433\u043e\u0441\u0442\u0438\u043d\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 Academy DTEK, \u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 Jack Daniel&#8217;s, \u0456\u0433\u0440\u0438\u0441\u0442\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 San Mare, \u0441\u043e\u043b\u043e\u0434\u043a\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0443 ALVIVA GROUP.<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180808-4478.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180808-4478.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180808-4478.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180808-4478.jpg&amp;w=1000&amp;we\" alt=\"PR MRTHN &quot;\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456&quot;: \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0438 \u043f\u043e\u0434\u0456\u0457, \u0449\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u043b\u0430 \u043d\u043e\u0432\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0447\u0435\u0441\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180808-4478.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><\/figure>\n<p>\u041c\u0435\u0434\u0456\u0430\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c: &#8220;\u041c\u0438 \u2014 \u0423\u043a\u0440\u0430\u0457\u043d\u0430&#8221;, Mediafusion, Starlight Media, live markweting, 1+1 media, ADV.expert, \u041c\u0435\u0434\u0456\u0439\u043d\u0438\u0439 \u0445\u043e\u043b\u0434\u0438\u043d\u0433 \u0410\u043f\u043e\u0441\u0442\u0440\u043e\u0444, Infovision, &#8220;\u041a\u0438\u0457\u0432 24&#8221;, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0445\u043e\u043b\u0434\u0438\u043d\u0433\u0443 Megapolis+, \u0412\u0421 \u041c\u0435\u0434\u0456\u0430,\u00a0<a href=\"http:\/\/dsnews.ua\/\" rel=\"nofollow noopener\">dsnews.ua<\/a>, kosht.media, UA.news,\u00a0<a href=\"http:\/\/true.ua\/\" rel=\"nofollow noopener\">True.ua<\/a>, 44ua, UNN, Burda media Ukraine, HiTech Expert, Kyiv1, Liga Zakon,, Marketer.ua, Economist, Founder,\u00a0<a href=\"http:\/\/liga.net\/\">Liga.net<\/a>, Cases, &#8220;\u0413\u043b\u0430\u0432\u043a\u043e\u043c&#8221;, &#8220;\u041a\u043e\u043c\u0435\u0440\u0441\u0430\u043d\u0442 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439&#8221;, &#8220;\u0415\u043a\u0441\u043f\u0435\u0440\u0442&#8221;, &#8220;\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u043d\u043e\u0432\u0438\u043d\u0438&#8221;, \u041f\u0435\u0440\u0448\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441\u043e\u0432\u0438\u0439,\u00a0<a href=\"http:\/\/mind.ua\/\" rel=\"nofollow noopener\">Mind.ua<\/a>, \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0430 \u0431\u0456\u0437\u043d\u0435\u0441 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u044f \u0442\u0430 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0439 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 (CIAU).<\/p>\n<figure class=\"article__figure\"><a class=\"article-body__figure has-border js-zoom-image\" href=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180801-5147.jpg&amp;w=2000&amp;we\" aria-label=\"\" data-gallery=\"press-release\"><picture><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180801-5147.jpg&amp;w=285\" media=\"(max-width: 285px)\" \/><source srcset=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180801-5147.jpg&amp;w=578\" media=\"(max-width: 578px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"content-image lazy entered loaded\" src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180801-5147.jpg&amp;w=1000&amp;we\" alt=\"PR MRTHN &quot;\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456&quot;: \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0438 \u043f\u043e\u0434\u0456\u0457, \u0449\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u043b\u0430 \u043d\u043e\u0432\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0447\u0435\u0441\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445\" width=\"2000\" height=\"1333\" data-src=\"https:\/\/wsrv.nl\/?output=webp&amp;url=https%3A%2F%2Fstorage.liga.net%2Fimages%2Fgeneral%2F2025%2F11%2F03%2F20251103180801-5147.jpg&amp;w=1000&amp;we\" data-ll-status=\"loaded\" \/><\/picture><\/a><\/figure>\n<p>\n\t\t<span class=\"read_more_news_frontend one-only cf\">\n            <span\n\t            style=\"display: block\"><strong>\u0422\u0430\u043a\u043e\u0436 \u043f\u043e \u0442\u0435\u043c\u0456:<\/strong><\/span>\n            <span\n\t            class=\"read_more_news-news_container_frontend one-only\">\n\t\t\t\t\t\t\t\t\t<a target=\"_blank\" class=\"read_more_news-news_link_frontend\"\n\t\t\t\t\t   href=\"https:\/\/ictv.ua\/ua\/partners\/u-kyyevi-vidbudetsya-pr-marafon-u-dzerkali-realnosti-profesijnyj-zahid-dlya-komunikatsijnogo-rynku\/\">\n                                            <span class=\"read_more_news_image_block\"\n                                                  style=\"background-image: url(https:\/\/ictv.ua\/wp-content\/uploads\/2025\/10\/07\/1200h750_4.png);\">\n                                                <span class=\"read_more_news-image_overlay\"><\/span>\n                                            <\/span>\n                        <span class=\"read_more_news_post_title\">\n                                                \u0423 \u041a\u0438\u0454\u0432\u0456 \u0432\u0456\u0434\u0431\u0443\u0434\u0435\u0442\u044c\u0441\u044f PR-\u043c\u0430\u0440\u0430\u0444\u043e\u043d \u00ab\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456\u00bb: \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u0439 \u0437\u0430\u0445\u0456\u0434 \u0434\u043b\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443                                            <\/span>\n                    <\/a>\n\t\t\t\t            <\/span>\n        <\/span>\n\t<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0426\u044c\u043e\u0433\u043e\u0440\u0456\u0447\u043d\u0438\u0439\u00a0PR MRTHN &#8220;\u0423 \u0434\u0437\u0435\u0440\u043a\u0430\u043b\u0456 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221; \u0432\u0456\u0434 MMR.ua\u00a0\u0443 \u041a\u0438\u0454\u0432\u0456 \u0441\u0442\u0430\u0432 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u043e\u043c \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0434\u0456\u0457 \u0434\u043b\u044f \u043f\u043e\u043d\u0430\u0434 40 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 \u0437 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0442\u0430 \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 500 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u2014 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432, \u044f\u043a\u0456 \u0449\u043e\u0434\u043d\u044f \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0433\u043e\u043b\u043e\u0441\u0438 \u0431\u0440\u0435\u043d\u0434\u0456\u0432. \u0421\u043f\u0456\u043a\u0435\u0440\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043f\u0440\u043e \u043f\u0435\u0440\u0435\u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u0447\u0430\u0441\u0438, \u0434\u0435 \u043d\u0435\u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0456\u0441\u0442\u044c \u0441\u0442\u0430\u043b\u0430 \u043d\u043e\u0440\u043c\u043e\u044e, \u0430 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0456\u0457 \u0432\u0430\u0436\u0438\u0442\u044c \u043d\u0435 \u043c\u0435\u043d\u0448\u0435 \u0437\u0430 \u043c\u0435\u0441\u0435\u0434\u0436. \u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0442\u0430\u043b\u0438 \u043c\u043e\u0432\u043e\u044e \u0441\u0435\u043d\u0441\u0456\u0432 \u0456 \u0434\u043e\u0432\u0456\u0440\u0438, [&hellip;]<\/p>\n","protected":false},"author":14750,"featured_media":1098935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34735],"tags":[34751],"class_list":["post-1098933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners","tag-pr-marafon"],"_links":{"self":[{"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/posts\/1098933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/users\/14750"}],"replies":[{"embeddable":true,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/comments?post=1098933"}],"version-history":[{"count":1,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/posts\/1098933\/revisions"}],"predecessor-version":[{"id":1098934,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/posts\/1098933\/revisions\/1098934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/media\/1098935"}],"wp:attachment":[{"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/media?parent=1098933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/categories?post=1098933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ictv.ua\/ua\/wp-json\/wp\/v2\/tags?post=1098933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}